When we shop small business we are not only buying a product, we are buying someone's time, passion and creativity. I personally pour my soul into all of the products that I make at Pure Bliss (figuratively, not literally, you won't come across little bits of my soul in your body scrub). When you buy someone's passion and time you are getting so much more than a product... You're getting quality.
Now let's talk about what they get... Satisfaction for one, it's a great feeling when someone wants to buy a piece of your passion, creativity and time. Stability, this is important because it allows them to continue doing what they love while supporting their family. This also allows their business to grow, which is potentially creating jobs and helping to stabilize the economy.
Yes, it's true, shopping small business is typically more expensive than shopping at Walmart, but you are getting so much more. I have never successfully found a product that someone poured their soul into on the shelves of Walmart. Another thing to consider about pricing is that smaller companies do not buy at the same wholesale level as larger companies, which means they are paying more for supplies. When you factor in the cost of supplies, equipment and time, more often than not, the buyer is getting a great deal.
My brain is currently spinning, trying to prepare for the upcoming holiday season. I know it seems early to most people, but factoring in supply shipping time, production time and curing time... A soap maker has to get a head start. That being said, I have decided that I will be doing all of my holiday shopping with small businesses. This means that my family will be receiving quality, unique gifts this year that someone like me dedicated their time and effort to make and I will be supporting others like me! Now I know for a lot of people this might not be realistic, but even an effort to buy a few things from a small business can make a difference.
Next time you buy from a small business, remember all that you are getting and if you get the opportunity to talk to the maker, ask them about their passions and why they do what they do. To all of my customers, Thank You for your support! Wishing you blissful showers and baths! -Cassie
About the Author
Cassie Ennis, owner of Pure Bliss Body Confections is a mom of three who loves all things that pamper. Growing up with sensitive skin eventually led her to creating her own bath & body products with her sister-in-law. Since then, Cassie has expanded that idea to share her skin loving products with others.